One of our client, holding the largest share in Desi Ghee Industry, increased Sales Volumes by 20%, meanwhile reducing leakage in redemption of Trade Promotion & Schemes by 40%. Aided by a direct engagement channel with distributors & retailers the company was able to favorably effect selling behavior of these frontend stakeholders.
Using Supplytics, one of our client with an annual production capacity of 15 million products was able to attain Real Time Visibility into Inventory Movement & Volumes at its 25 Mother Hubs, 400+ Distributors and 20,000+ retailers. By monitoring inventory flows the company was able to plan production & predict sales more efficiently.
Despite Agriculture being a low tech penetration segment, the company was able to get precise understanding of SKU preferences across 1000 districts. With more than 50000 verifications, roughly translating into 1 of every 5 products sold getting verified, the company was able to establish strong brand reinforcement & recall.